Company Profile

Company Profile

  Shenzhen Yishifu Technology Innovation Co., Ltd. (hereinafter referred to as "Master Yi") was established in 2016. It is a technological innovation enterprise dedicated to leading Chinese brands to the world. The company is located in Shenzhen Longgang South China City business district with developed business and logistics. It is located in a Grade A office building. It is only a two-minute walk from the subway entrance and is close to Huasheng Outlets. Business activities are very convenient.

     Master Yi’s own brand has expanded its business to the United States, Germany, France, Italy, Spain, the United Kingdom, Japan and other countries and regions through Amazon and self-built websites. Based on the mission of "products for good", it provides global individuals and families with High-quality consumer products.

      Since its establishment, Master Yi has always been adhering to the business philosophy of "integrity, service, innovation, and win-win", and has built an ecosystem of deep collaboration with China's high-quality supply chain and domestic and foreign merchants. Its main products cover household, outdoor, toys and other fields. The performance has developed rapidly and has become one of the fastest-growing companies in the field of cross-border e-commerce in the same industry.

      Since its establishment, the company has developed rapidly and implemented flat management. The team is full of passion and vitality, and the company atmosphere is active. We focus on employee development, pay attention to employee potential development, and comprehensively cultivate employees' moral, intellectual, and physical development.


Company Culture

Good products

OurMission

Good products

Leading scientific and technological innovation, shaping an excellent brand

Our Vision

Leading scientific and technological innovation, shaping an excellent brand

Leading scientific and technological innovation, shaping an excellent brand
Hard work, focus, sharing, gratitude

Values

Hard work, focus, sharing, gratitude

Development Path

Development Path
  • The company plans to go public on the A-share GEM in the next three years.

  • In 2021, the company received investment from China's top venture capital Tongchuangweiye, and the company's financing amount exceeded RMB 50 million.

  • On August 8, 2020, the company officially moved to AVIC Lianchuang Industrial Park, and the company's cumulative turnover exceeded RMB 200 million.

  • In 2019, the company's operating income exceeded RMB 50 million, entering a rapid development channel

  • In 2018, the company received 5 million yuan in supply chain financial financing

  • On June 1, 2017, the company officially opened under the start of the three co-founders, and Aoji Technology Co., Ltd. invested in the company.

  • In 2016, the company was registered and established

  • In 2021, the company received investment from China's top venture capital Tongchuangweiye, and the company's financing amount exceeded RMB 50 million.

  • On August 8, 2020, the company officially moved to AVIC Lianchuang Industrial Park, and the company's cumulative turnover exceeded RMB 200 million.

  • In 2019, the company's operating income exceeded RMB 50 million, entering a rapid development channel

  • In 2018, the company received 5 million yuan in supply chain financial financing

  • On June 1, 2017, the company officially opened under the start of the three co-founders, and Aoji Technology Co., Ltd. invested in the company.

  • In 2016, the company was registered and established

Core management

Shi Qing, Zhu Xiaojin, Tang Feifei, Xu Xiaomei

Shi Qing
Shi Qing
Founder
Chairman and CEO, Peking University HSBC Business School EMBA. Bachelor of Mathematics, Master of Accounting, visiting scholar at Harvard University, Oxford University. Proficient in all aspects of the cross-border e-commerce industry chain, has many years of cross-border industry experience in cross-border e-commerce legal affairs and finance, and has a combined professional practice background of investment + manufacturing + e-commerce.
Zhu Xiaojin
Zhu Xiaojin
Co-founder’
Chief Operating Officer COO, Master of Applied Mathematics from Anhui University, more than 10 years of experience in cross-border e-commerce, multi-platform operation experience, once led a team with annual sales exceeding 100 million yuan, good at data analysis, digital operation, and related industries of cross-border e-commerce The chain has a rich understanding.
Tang Feifei
Tang Feifei
Co-founder
Chief Product Officer CPO, majoring in electrical automation, has 11 years of development and procurement experience. Served as the R&D director of Qi Lixin shares for 3 years and was familiar with the various production processes of the factory; worked as the Purchasing Director of Furi Group for 2 years and understood the cost of materials in various industries; since 2013, he has been engaged in cross-border e-commerce supply chain work. Familiar with various categories of e-commerce and have abundant supply chain resources.
Xu Xiaomei
Xu Xiaomei
Co-founder
Operations Director, Master of Japanese at Tianjin Foreign Studies University, 2 years of studying in Japan, Japanese N1, English level 6, mainly responsible for the company's Amazon marketing and Japanese station business